A column for ranking per date for each keyword row.The keyword you want to rank for in each row.You can develop a spreadsheet that includes: The first option you might consider is doing rank tracking yourself. Option 5: Local SEO Service Reports Option 1: DIY Local SERPs Tracking It’s a lot to consider, so let’s dig in.ĥ. Tracking both global SERPs and your rankings in Google Maps and the Google Local Pack involve different processes, and you want to find a product or service that can do it all for you. How do you find one that will work and can you handle it yourself?

It’s no wonder that there are dozens of software companies developing methods to monitor search engine results pages with their own variations on collection, tools, precision, optimization, and monitoring systems. Incognito or private browsing windows can minimize some, but not all, of this bias. How do you remove your own bias? Google’s search results are customized to you as the searcher, including your past search history, geographic location, interests profile, and more.Small businesses often care more about local search than global results because, after all, most people out there will never visit a location where they can visit the business. Is the search global or local? Google offers both global and local search results.What is the geographic location of the search? Someone searching from NYC will get different results from someone searching in Kansas City, who will get different results from someone searching from Hyderabad.Even a small business can have hundreds of these worth monitoring. What do you search for? Searching for your brand name is fine, but what about your product name? Your primary market niches? Your main product or service offering keywords? You have as many search rankings as there are possible combinations of characters that can make up a Google search (which is infinite), and you need to know which ones are important enough to track.The truth is, it’s a lot more complex than you might imagine, especially at scale.

You search for your brand and see where you show up how hard can it be?

At first glance, tracking your local SERPs (search engine results pages) might not seem like a complex task.

Serps tracker